Personal Finance Financial Planning

How to build a winning investment portfolio

Siyabulela Nomoyi|Published
Discover how to create a balanced investment portfolio that works like a winning sports team. Learn about the roles of different asset classes and how to strategically allocate your investments for long-term success.

Discover how to create a balanced investment portfolio that works like a winning sports team. Learn about the roles of different asset classes and how to strategically allocate your investments for long-term success.

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The final whistle may have blown on the 2026 FIFA World Cup™, but the tournament has left us with a timely reminder: championships are won by teams, not individuals. The same principle applies to investing. A balanced and diversified investment portfolio relies on different asset classes working together to help achieve your financial goals.

First, the game plan: what does "balanced" actually mean?

When we talk about a balanced portfolio, we mean a squad where no single player carries the whole team. In investment terms, it's a deliberate mix of asset classes with equities, bonds, cash, property and alternatives combined, which play in different zones across the field (your portfolio), ensuring yours is an overall winning strategy even when one position is underperforming expectations.

Diversification ‒ the technical term is Strategic Asset Allocation, which means spreading your money across assets with low correlation to one another, so that when your strikers have an off day, your defence keeps you in the game. A balanced portfolio isn't about avoiding risk altogether; it's about taking the right amount of risk for your goals, and making sure a red card in one part of the market doesn't cost you the whole tournament.

Goalkeepers: cash and income, your last line of defence

Every strong team needs a reliable goalkeeper. For the safer part of your portfolio, consider a money market fund that offers steady,  interest-like returns with minimal capital volatility, helping your savings keep pace with inflation. Or, if you prefer a sweeper-keeper who isn't afraid to come off the line, a low-equity balanced index fund adds a modest dash of equity, making it the keeper who goes up for the corner in injury time to nod one in.

Defenders: bonds, the dependable backline that shuts out inflation

Goals win games, but defence wins championships. In portfolio terms, your defenders are fixed income assets. Here you’re looking at bonds, which offer predictable income streams and protection against the erosive effects of inflation, at medium risk. 

Midfieldiers: multi-asset funds and structured solutions, the engine rom

Every great side has a box-to-box midfielder who dictates the tempo of the game, breaking up attacks one minute and launching them the next. In your portfolio, that role belongs to multi-asset funds and structured solutions. Look for an all-rounder like, for example, the Satrix Balanced Index Fund, which blends local and global equities, bonds, infrastructure, property and cash in a single, rules-based package. 

Wingers: alternative options that stretch the play

To add some variety and creativity, consider alternative assets. For example, a listed property ETF offers rental-income streams and a return profile that doesn't simply mirror the equity market.

Strikers: equities, the goal scorers

Your attackers are equities, the aggressive, growth-seeking assets that win you the game over the long run, even if they occasionally blaze one over the crossbar. Here you’re looking at a local hero with JSE exposure, or overseas-based superstar strikers that track indices like the Nasdaq or S&P 500 (and which offer rand-hedge exposure to developed-market growth). 

One caution from the coaching manual is that some strikers play an identical style. You don’t want two strikers doing the same thing. Rather spread your risk by picking players with genuinely different attributes, who complement each other rather than getting in each other’s way. That's diversification, and it's the closest thing investing has to a guaranteed assist.

The supersubs: sector and thematic plays off the bench

Every manager loves a supersub, the player who comes on as a late substitute and changes the game. In your portfolio, this is your tactical or satellite allocation: sector and thematic ETFs that you hold in smaller amounts around your core. The Satrix Resi ETF is a good example. Earlier this year, its concentrated exposure to the JSE’s 10 largest resources companies made it one of the top performers, more than doubling in value during the peak of the commodities rally. 

But within that lies a word of caution: supersubs can be high-impact fan favourites, but there’s a reason you don’t play them from the start. They tend to run hot and cold. Use them to bring something extra to your first-choice players; not to replace them.

Your winning team

In a balanced portfolio, no one player does all the work. Your team is set up so you’re not putting everything into attack and leaving your defence open, but you’re not avoiding risk completely either. The goal is to take the right amount of risk to reach your goals and make sure one weak performer doesn’t ruin your chances.

How you balance your squad depends on your risk appetite and your time horizon. The younger you are, the more time you have in the market, so you can press high and play an attacking game. As you approach your financial goals like retirement, a house deposit, and your kids’ education, you naturally drop deeper and protect your lead.

Choose your players carefully, know when to make changes, balance attack and defence, and stick to your plan. If you do this consistently, your portfolio won’t just take part – it will have a real shot at winning.

* Nomoyi is a quantitative portfolio manager at Satrix.

PERSONAL FINANCE