As we embark on a new era of travel, a familiar emotion is making its way into our holiday plans: nostalgia.
Global travel technology company Amadeus has recently released its list of the top five travel trends for 2025, highlighting “New Heydays” - a longing for simpler times - as a significant movement among future travellers.
In a world increasingly characterised by “change fatigue,” the desire to revisit childhood memories and to relive formative experiences has never been stronger.
Amadeus reports that travellers in 2025, will seek to return to beloved destinations from their past, aiming to recreate cherished milestones such as honeymoons, gap years and blissful beach days.
Antoinette Turner, the general manager at Flight Centre’s Travel Group South Africa, emphasises that this trend is particularly palpable among South Africans, who yearn for connections to their nostalgic holiday experiences.
“With so much going on in the world, ‘nostalgia travel’ represents a desire to slow down, disconnect and experience the simpler times of our youth,” she said.
This call to adventure resonates across generations, from gen X visiting Central Park in New York to millennials embarking on a Harry Potter tour in the UK, all while maintaining a strong desire for traditional South African beach holidays.
With this nostalgia trend in mind, here are six holiday experiences to consider that perfectly blend memory and adventure.
An all-inclusive beach resort
South Africans have a deep affection for the Indian Ocean islands, particularly Mauritius and Zanzibar, often returning year after year. Turner describes these destinations as “trusted experiences.”
“If family holidays mean the beach, th pool, pancakes, ice creams and plenty of fresh-air fun, then you can’t go wrong with a Mauritius, Zanzibar or a Thailand holiday,” she explains.
The expert also notes that the appeal of an all-inclusive resort lies in its inherent stress-free and relaxed atmosphere, especially for those travelling on the South African rand.
“You’ll know exactly what you’re in for and you will really be able to relax and enjoy the type of beach holiday that’s been enjoyed by generations of South Africans,” she adds.
A family-friendly Berg resort
Closer to home, the Drakensberg mountains offer some of South Africa’s most beloved family resorts.
Turner highlights that these resorts provide opportunities for serious bonding and outdoor activities, keeping the kids entertained year-round. She recommends resorts such as Alpine Heath, The Cavern, Little Switzerland,and Cathedral Peak, which cater to families looking for adventure and relaxation.
The theme parks of Dubai
Known for its shopping and impressive skyline, Dubai also boasts one of the most extraordinary collections of theme parks in the world.
Turner notes: “If you were a fan of Wild Waters or Gold Reef City as a child, Dubai will deliver a dose of nostalgia - and more!” The city’s theme parks include Aquaventure Waterpark, Motiongate, IMG Worlds of Adventure, Legoland and Ski Dubai.
For those seeking additional thrills, Turner suggests making a day trip to Abu Dhabi, where attractions like Ferrari World’s F1 simulator, karting experiences and the Formula Rossa, the fastest in the world - which will satisfy even the most serious adrenaline junkies.
Sun City
Sun City remains a nostalgic favourite, delighting South African families of all ages year after year.
Turner highlights that both the Gary Player Country Club and the Lost City Golf Course cater to keen golfers, making it a bucket-list destination for golfers worldwide.
Additionally, the Valley of the Waves and Big 5 Pilanesberg National Park are two of the biggest drawcards in the North West.
A rail adventure
Train travel evokes a sense of nostalgia like no other and global tour operator Contiki has dubbed it the “rail renaissance” - a top trend for 2025.
Turner suggests considering a truly once-in-a-lifetime train journey, such as the Venice Simplon Orient Express, the Rocky Mountaineer or Rovos Rail, which offers scenic routes from Cape Town to Dar es Salaam.
For those on a budget, there are also steam train adventures available around South Africa.
“Hop aboard the steam train to Elgin, the Tshwane Express, the Magaliesburg Express or the Umgeni Steam Railway. The only expectation? Sit back and relax and watch the world go by—or break out the cards and enjoy some retro fun with the family,” she advises.
A family cruise
Finally, river cruises are gaining popularity, tapping into the trend of slow travel, along with themed and digital detox cruises.
“Wi-Fi onboard has improved over the years. Despite this, digital detox cruises are one of the emerging trends in cruising for 2025,” explains Turner.
She added that travellers really want to disconnect and unwind. “Throw in water slides, go-karts, milkshakes and all sorts of family-friendly fun, and you have a great combination for a family holiday.”
In conclusion, as we look ahead to 2025, the trend of nostalgia travel is set to shape our holiday experiences.
By revisiting cherished destinations and embracing the simpler joys of travel, we can create new memories while honouring the past.
Whether it's a beach resort, a family-friendly Berg getaway, or an adventurous cruise, the opportunities to reconnect with our roots and enjoy quality time with loved ones are endless.