Business Report

US tariffs threaten local jobs, but we can still be competitive

ECONOMY

William Price|Published

South Africa will be hit with a 30% tariff on all its exports to the United States from August 1, following a formal letter from US President Donald Trump to President Cyril Ramaphosa demanding action on trade imbalances and long-standing market restrictions.

Image: Lee Rondganger/IOL

As global trade tensions rise and the possible 30% US tariff could make international markets more volatile, local enterprises in Ekurhuleni can protect local jobs by being globally competitive and regionally focused.

South Africa’s export sectors, and especially mining and related services, will potentially lose competitiveness in the US should the 30% tariff on South African goods take effect on August 1.

When South African goods become more expensive overseas due to a tariff, there is a decrease in demand for our goods.

This hits exporters first, and the ripple effects land hard at home. Ekurhuleni is especially at risk – our metropole is the industrial heart of South Africa, with heavy engineering, metal manufacturing, the automotive industry and other similar industries driving local jobs and income.

But rather than retreat, companies based right here in Ekurhuleni can adapt and diversify where possible. 

Local companies are aware of this threat and are planning their responses. As a local company, we are doing all we can to ensure we continue to deliver on our North American contracts, but also to ensure that we continue to develop avenues into other markets, including the rest of Africa. The foundry has been a vital part of Benoni since its founding in 1937. In such a long time, we have weathered many international storms.

With such a long history in Ekurhuleni, our company also knows how valuable jobs and employment are to our community. In times of great volatility, our people-first approach has been a stabilising force, ensuring that workers are supported, retained, and empowered. 

That’s why we must support industrial exporters in our region, from local city councillors to the national government. When we buy local, invest local, and push government to create trade conditions that protect our industries, we help keep factories open and workers employed.

In a city built on manufacturing muscle and engineering skill, the fight for fair trade is the fight for our future. We cannot afford to let international tariffs silently steal jobs from our communities. We must recognise, support, and champion the companies that are holding the line.

Because the cost of doing nothing is not measured in lost profits, it is measured in lost livelihoods.

William Price 

Ekurhuleni