SA Rugby announced on Tuesday that the sponsorship agreement between MTN and the Springboks has come to an end after eight years.
MTN came on as the Springboks’ lead sponsor in 2017 when the team was going through a tough time. The telecommunications company’s faith in the Bok brand was rewarded when Rassie Erasmus and Siya Kolisi guided the team to back-to-back Rugby World Cup triumphs in 2019 and 2023.
“If you remember, we put out a call to corporate South Africa to partner with us at a challenging time for rugby in this country, and MTN answered that call, loud and clearly. Together, we have enjoyed what will, in time, I’m sure, be regarded as a golden age for the sport in this country,” SA Rugby president Mark Alexander said in a statement.
“The Springboks have twice visited MTN’s offices as newly crowned world champions, marking the pinnacle moments in our partnership. MTN has supported us every step of the way — not only in our efforts to win rugby matches and bring joy to the country but also in showcasing the power of South Africa’s diversity when we stand united.
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“MTN’s faith was truly inspiring when they first came on board during those dark days. Of course, rugby would grind to a halt without the unwavering support of our partners. MTN led the way in this regard, and we wish them every success in the future.”
According to reports, First National Bank (FNB), whose logo appears on the back of the Springboks jersey, will move to the front as they take over as the team’s headline sponsor. FNB are already the headline sponsor of the Springbok Women.
Sportswire reports that due to the new sponsorship, the Springboks could be scheduled to play more games at the FNB Stadium, currently the home of Soweto giants Kaizer Chiefs. This is unlikely to happen this year, though, as the team's match schedule has already been finalised.
IOL Sport