By: Francois Wirth
Black Friday can bring a shopping haste that’s both exciting and overwhelming. But while big discounts grab our attention, it’s easy to overlook hidden risks and opportunities. Here are some essential tips to help you get the best deals while keeping your data, finances, and peace of mind secure.
1. Avoid using public Wi-Fi when making payments
While it’s tempting to connect and check prices on the go, public Wi-Fi is a prime playground for hackers. They can intercept data and steal personal information like credit card numbers. If you must connect, use a VPN to keep your data encrypted. Or better yet, switch to mobile data for secure browsing.
2. Watch out for “Phantom” Black Friday sites
Fake online stores multiply during Black Friday, designed to look like your favourite retailers. These sites aim to steal your credit card information and personal data. Avoid clicking links from promotional emails or pop-ups. Instead, type the retailer’s website URL directly into your browser to ensure you’re on the official site.
3. Set up alerts for unauthorised transactions before you shop
Many banks allow you to set up SMS or app notifications for transactions on your account. Setting this up before the Black Friday rush can help you spot any suspicious activity immediately. If a hacker manages to slip through, you'll know in real time and can act fast to minimise the damage.
4. Compare deals by using browser extensions
Exploring certain websites can help you compare prices and track deals but be selective. Some extensions require access to your browsing data, which could be a privacy risk. Look for trusted, well-reviewed extensions, and turn them off when you’re done shopping.
5. Protect your data by opting out of “Save My Payment Info”
Saving your credit card information for a quicker checkout might seem convenient, but it’s risky. Retailers aren’t immune to data breaches, and stored information could fall into the wrong hands. Consider checking out as a guest or using a one-time virtual card number if your bank offers it. This keeps your main account details safe.
6. Set a ‘Power Hour’ for deal hunting to avoid spending burnout
With so many sales, it's easy to lose track of time and overspend. Set a dedicated time – say, one hour – to hunt for your top deals. This will keep you focused and prevent decision fatigue, which can lead to impulsive spending on items you don’t need.
7. Factor in Cyber Monday for potentially better deals and lower risk
Many people think the best deals are on Black Friday, but Cyber Monday has its perks too, especially on tech items and online-only deals. Plus, after the Black Friday rush, some stores replenish stock or even offer better discounts. Use Cyber Monday to pick up items you missed, with potentially fewer crowds (online or in-store) and a reduced risk of impulsive, on-the-spot purchases.
* Wirth is a chief information office at BrightRock.
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