Amritesh Anand, Vice President & MD – Technology Services Group at In2IT Technologies.
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For years, businesses have wrestled with the notion that sustainability comes at a premium. Going green was often seen as a noble goal, but one that carried additional expenses. Today, this thinking is being turned on its head. Sustainable IT practices, ranging from energy-efficient data centres to smarter use of cloud resources, are proving that companies can reduce their carbon footprint and operating costs simultaneously. The real challenge is less about whether this is possible and more about how organisations can effectively adopt these practices effectively. The financial benefits of these practices are significant, offering a promising outlook for businesses.
The rising cost of energy-hungry IT
Modern enterprises are powered by technology. From sprawling data centres to constant connectivity, IT underpins nearly every business function. Yet, this reliance comes at a cost: energy bills. Globally, data centres consume approximately 1–2% of all electricity produced, and demand is expected to grow as AI, automation, and digital transformation continue. For businesses footing these energy bills, the financial burden is significant. At the same time, the environmental consequences are undeniable. Reducing energy consumption is no longer just a sustainability checkbox; it’s a financial imperative.
Efficiency is the new currency
The most immediate way to cut both costs and emissions is by making IT more efficient. Energy-efficient servers, cooling systems, and storage solutions can significantly reduce power consumption. For example, virtualisation reduces the need for physical hardware, allowing one machine to handle multiple workloads. This not only saves space but also trims down energy use. Similarly, modern cooling technologies that rely on ambient air or liquid cooling are replacing outdated air conditioning systems, cutting both electricity use and long-term costs. The result is a leaner, greener infrastructure that pays for itself over time.
Cloud optimisation: more than just migration
Moving to the cloud has long been touted as a sustainability move, but the real benefits come when cloud use is optimised. Simply lifting and shifting workloads into the cloud may not deliver significant energy or cost savings. However, re-architecting applications for cloud-native environments can. Auto-scaling ensures that businesses only pay for resources when they are needed, while shutting down idle workloads prevents unnecessary energy consumption. The cloud also allows access to shared infrastructure, which spreads the environmental impact across multiple users and maximises efficiency. Done right, cloud optimisation is a prime example of how sustainability and cost-effectiveness align.
Smarter resource management: doing more with less
Beyond infrastructure, businesses need to consider how they manage IT resources on a day-to-day basis. This is where smarter policies come into play. Encouraging remote collaboration tools, extending hardware lifecycles through proper maintenance, and recycling end-of-life equipment all contribute to both savings and sustainability. For instance, extending the lifespan of laptops and servers by even one year reduces the energy and materials required for manufacturing replacements. Meanwhile, implementing strict governance over IT resource usage ensures that departments avoid costly redundancies. These practices may seem insignificant in isolation, but their cumulative impact is substantial.
The strategic role of third-party IT providers
Not every business has the internal expertise to overhaul IT operations sustainably, and this is where third-party IT providers can play a crucial role. Managed service providers, for example, bring specialised knowledge in areas such as cloud architecture, data centre design, and IT lifecycle management. They can help organisations identify inefficiencies that may not be obvious internally and implement greener solutions that are also cost-effective. Crucially, they can track and report both financial and environmental metrics, enabling businesses to demonstrate progress toward sustainability goals without losing sight of the bottom line.
Balancing savings and sustainability
The temptation for many organisations is to focus solely on cost reduction, but sustainability requires a broader view. The real value of green IT lies in striking a balance between financial gains and long-term environmental benefits. By adopting a holistic strategy that combines efficient infrastructure, optimised cloud use, and responsible resource management, businesses can achieve both. And in an era where customers and investors increasingly scrutinise environmental impact, these dual gains also translate into reputational capital. Green IT isn’t just about saving money or saving the planet; it’s about ensuring long-term business resilience.
A future where cost and carbon align
The good news is that the trade-off between costs and sustainability is becoming less pronounced. Advances in technology mean that greener solutions are often also the most efficient ones. For organisations willing to rethink their IT strategies, sustainability and profitability can, and should, go hand in hand. The businesses that recognise this sooner rather than later will not only save on energy bills but also position themselves as leaders in the global shift toward a greener digital economy. The alignment of sustainability and profitability presents a significant business opportunity for those who are ready to embrace it.
Amritesh Anand, Vice President & MD – Technology Services Group at In2IT Technologies
*** The views expressed here do not necessarily represent those of Independent Media or IOL.
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