BMW reclaimed its position as the most-searched brand.
Image: Supplied
Over the course of last year, potential used car buyers generated 156 million sessions, conducted 649 million searches, viewed 439 million adverts, and opened more than 984 million pages. According to data released by "AutoTrader", more than 20 vehicle brands were searched by more than 46 million users.
Used car sales totalled 383 410 units in 2025, with a combined value of R160.1 billion. This represents a 7% increase compared to 2024.
Monetary policy played a role in supporting the market, with four interest rate cuts implemented in January, May, July and November, reducing borrowing costs by a total of 100 basis points and easing pressure on vehicle finance.
Despite improved conditions, buyer behaviour remained measured, with affordability and running costs continuing to influence purchasing decisions.
BMW reclaimed its position as the most-searched brand, generating 76 million searches. At the model level, the Volkswagen Polo became the most-searched vehicle, replacing the long-standing leader, the Toyota Hilux.
However, actual sales volumes remained consistent with previous trends. The Ford Ranger, Volkswagen Polo Vivo, and Toyota Hilux were the top-selling used vehicles overall, reflecting continued demand for established nameplates.
Enquiry data further highlighted the strength of the bakkie segment, with the Ford Ranger maintaining its position as the most-enquired vehicle in 2025.
Compact hatchbacks such as the Suzuki Swift and Toyota Starlet recorded strong performances.
Image: Supplied
Lower borrowing costs and operating expenses contributed to increased demand for smaller vehicles. Compact hatchbacks such as the Suzuki Swift and Toyota Starlet recorded strong performances during the year.
The Suzuki Swift was the fastest-selling used vehicle in South Africa, averaging 26 days from listing to sale.
Pricing trends remained stable. The average used vehicle price increased by 3% year-on-year to R417 584. The average model year shifted from 2019 to 2020, while average vehicle age remained at five years.
Average mileage was recorded at 73,646km, indicating a continued preference for relatively modern used vehicles offering value without the cost of buying new.
Chinese manufacturers recorded strong growth across all major performance indicators in 2025. Brands including Haval, Jaecoo and Chery showed gains in buyer engagement and sales activity.
Across 12 Chinese brands, searches increased by 48%, advert views rose by 86%, enquiries climbed by 74%, and sales increased by 49%.
Sport utility vehicles retained their position as the most popular body style, accounting for 37% of used vehicle sales.
Models such as the Toyota Fortuner continued to perform strongly, while newer crossovers, including the Toyota Corolla Cross, attracted buyers seeking a balance between practicality and affordability.
New Energy Vehicles recorded one of the strongest growth rates in the used market.
Image: Supplied
New Energy Vehicles recorded one of the strongest growth rates in the used market during 2025, with overall sales increasing by 73% year-on-year.
Hybrids accounted for 76% of total NEV sales, confirming their role as the primary electrified option in South Africa’s used car market. Vehicles such as the Toyota Corolla Cross Hybrid were among the leading performers in this segment.
Battery electric vehicles also recorded significant growth, with sales rising by 55%. Models like the Volvo EX30 contributed to this increase.
The composition of electrified vehicle sales reflects continued interest in improving fuel efficiency, while hybrids provide an alternative that does not depend entirely on charging infrastructure.
The report reflects a used car market that continued to grow, supported by lower interest rates and consistent demand. Sales volumes increased, vehicle values remained stable, and engagement across listings remained high.
Overall, purchasing patterns indicate that buyers remain focused on affordability, practicality and long-term ownership costs.