Business Report

Kendall and Kylie Jenner launch new clothing collection in South Africa

Thobile Mazibuko|Published

The Kandall + Kylie Summer collection. Picture: Ally Friedmann.

One thing about Kris Jenner, she will make sure that her children succeed.

The Jenner sisters Kendall and Kylie continue to grow their Kendall + Kylie brand by expanding it to Africa.

On November 10, the iconic duo launched a ready-to-wear collection in Sandton City. Guests were welcomed with mimosas before viewing the collection at the Edgars store, where the collection will be sold.

Stunning pieces from the Kendall + Kylie summer collection. Picture: Ally Friedmann.

Brunch followed at the San Deck at Sandton Sun Hotel, where a fashion show was staged to reveal the rest of the summer collection, as well as a sneak peak of what to expect next year.

The collection has a range of colourful swimwear, comfortable activewear, and smart occasional wear.

Colourful swimwear by Kendall + Kylie. Picture: Ally Friedmann.

“By designing for their own lifestyle and tastes and identifying with the woman they inspire, the Kendall + Kylie brand serves an ambitious audience of taste makers who appreciate authentic style and who have influence among their immediate peers and social groups. The Kendall + Kylie audiences are social media followers and savvy web users who closely follow fashion trends every season,” reads a statement from the brand.

The Kendall + Kylie Summer 2022 collection is exclusively available at selected Edgars stores as well as online at Kendallandkylie.co.za.