Young SA founder builds multi million rand global agency from a small Eastern Cape farm

At only twenty seven, South African founder Jadon Moerdyk is leading a global digital marketing agency, RemodelBoom, that generates tens of millions of rands a year.

His journey began far from the boardrooms of London or the fast paced markets of the United States.

It started on a small farm in the Eastern Cape where he spent his childhood folding cutlery, picking strawberries, packing groceries, and learning the basics of entrepreneurship at his family’s restaurant Lavender Blue.

That early environment planted the idea that value can be created from almost nothing.

It also sparked the desire to build something far bigger than the small town businesses he grew up around.

Moerdyk says growing up in a quiet part of the country gave him a hunger to push beyond the limits of his environment and pursue a more ambitious path.

As a teenager he tried almost everything.

He bred Siamese fighting fish, ran a biltong business, and worked on photography and video projects to support himself.

These early hustles built his resourcefulness and a habit of solving problems with limited tools.

Every small lesson became a building block for the business he would later create.

Today he heads a 30 person remote team spread across South Africa, London, and the United States.

The agency is fully bootstrapped with no outside investors and operates on a model that only earns revenue when clients earn.

Moerdyk chose this path deliberately.

He explains that keeping full control of the business allowed him to make decisions that aligned with a long term vision rather than the expectations of external funders.

Running a company on personal capital forced meticulous decision making and financial discipline which he believes ultimately made the business stronger.

A major turning point came when he met his business partner who brought exceptional operational expertise to complement Moerdyk’s strengths in sales and marketing.

The second breakthrough was shifting the company to a pure revenue share model.

Clients carry no risk and the agency only earns when it delivers results.

This approach differentiated the business in a crowded market and became a primary driver of their growth.

Leading a global remote organisation from South Africa came with unique challenges.

In the early years it meant explaining his accent, justifying a South African head office, and working around the country’s limited access to international payment tools.

Moerdyk had to register a company in the United Kingdom simply to access software that would let him run subscriptions for clients.

That meant managing foreign tax and compliance while living at home. He says these obstacles sharpened his resilience and made the company more competitive over time.

Despite these hurdles he believes South Africans hold a natural edge when they compete globally.

He credits the grit, resourcefulness, and English fluency of local entrepreneurs as powerful advantages. Once you prove your value he says the world stops caring where you are located.

Inside his company Moerdyk maintains a high performance culture built on accountability, extreme clarity, and open communication.

The team connects through annual retreats, weekly online game nights, and strong cultural systems that make remote work feel cohesive.

He describes his company as a sports team rather than a family where every position is earned and performance matters. That standard applies to him as well and he leads by example.

Bootstrapping a fast growing company requires firm financial discipline. Moerdyk says the team tracks every expense, removes unnecessary costs every month, and maintains clean and transparent financial systems.

This approach allowed them to scale aggressively without burning cash.

Looking ahead he believes the biggest opportunity for South African digital businesses lies in earning revenue in stronger global currencies.

The world has become borderless and entrepreneurs with a laptop and an internet connection can serve customers anywhere.

He encourages young founders to build simple models that already work, learn skills online, and commit consistently for at least five years.

For entrepreneurs from small towns his message is clear.

It is entirely possible to build a global business from South Africa. The only requirements are effort, consistency, and the refusal to let your environment limit your ambition.

The company is now preparing for a major expansion in 2026 with a new product currently in beta testing and a goal to become a dominant player in the United States home improvement market.

Moerdyk says they are still at the beginning of their journey and the next phase will push them closer to that long term vision.

BUSINESS REPORT