Transforming brands through creativity: Sanele Makhato of Mandeza Kathu
Discover how Sanele Makhato is not just creating clothing but crafting identities and stories through his innovative branding solutions at Mandeza Kathu, where each piece resonates with the rich cultural heritage of South Africa.
Image: Supplied.
In the heart of Kriel, Mpumalanga, a new wave of branding innovation is emerging, driven by the passionate vision of Sanele Makhato, founder of Mandeza Kathu (Pty) Ltd.
Inspired by the legacy of his grandmother, Annah Mandeza Makhato, a skilled knitter and embroiderer, Sanele's journey is more than a business venture, it is a heartfelt tribute to a familial artistic heritage.
“I founded Mandeza Kathu to honour my late grandmother. Her passion for crafting ignited my desire to create a company that merges artistry and professionalism,” Sanele said.
This commitment to creativity and detail runs through the fabric of his company, which is dedicated to producing branded apparel that resonates with the stories and values of their clients.
The creative process for Sanele is an intricate dance of collaboration and inspiration.
“I approach each project by immersing myself in the client's narrative. Getting to know their values is crucial, as it allows us to craft something visually impactful that tells their unique story,” he stated.
His approach is heavily influenced by local artisans such as Ma Cindy Gumbi, whose African art-inspired fabrics have inspired Sanele to think innovatively about how brands can express themselves.
In a competitive industry, Mandeza Kathu distinguishes itself not just through the quality of its products but through its personalised approach.
“At Mandeza Kathu, we embody family values while offering personalised service and untethered creativity,” Sanele continued.
This ethos translates into creating tailored experiences for clients, whether they are a budding startup or an established corporation.
A prominent recognition in Sanele’s journey is her nomination to represent South Africa in the World Rising Stars programme.
“This nomination reinforced my confidence and work ethic,” he reflects, attributing his accolades in pageantry as a foundation for his creativity.
His title as the Top Model of South Africa speaks to the depth of his talent beyond just branding.
As Sanele grows Mandeza Kathu, he is acutely aware of the importance of maintaining high standards of quality and detail.
“Our strict quality control ensures that every product reflects the high standards we pride ourselves on,” he said.
The commitment to innovation is integral to the business model. Sanele is keen to explore new techniques and technologies that keep his brand at the cutting edge.
“Staying curious and open to new ideas keeps us evolving,” he says, echoing her belief that dynamism is necessary for growth in the fast-paced creative industry.
Empowerment is another cornerstone of Sanele's leadership approach. he is dedicated to creating opportunities for young creatives to develop their skills.
By the end of 2026, he plans to launch a youth programme that will instil entrepreneurial spirit through creative disciplines like sewing and painting.
“I am passionate about empowering young people and want to help them turn creativity into entrepreneurial opportunities,” he shares.
With aspirations that blend local authenticity and global ambitions, Sanele envisions Mandeza Kathu as a leading branding company that resonates with audiences worldwide.
“We aim to make a meaningful impact, empowering youth and showcasing authentic South African designs on a global stage,” he says, radiating a sense of purpose and pride woven into every piece her company creates.