Jennifer Reddy's inspiring journey to becoming CEO of the Year 2025 at the AWCA Women of Substance Awards

Jennifer Reddy, chief executive officer of Morar Incorporated, has been awarded the Private Sector - CEO of the Year 2025 at the African Women Chartered Accountants (AWCA) of South Africa’s Women of Substance Awards.

This prestigious recognition honours women who demonstrate outstanding leadership, influence, and impact in the financial and corporate sectors across the continent.

Appointed as CEO of Morar Incorporated in 2022, Reddy leads the firm’s national operations across ten offices.

Speaking after receiving the award, Reddy said she did not anticipate receiving it so soon in her career.

“I am deeply honoured. My focus has always been on leading with integrity, driving growth, and empowering others.”

This recognition is a humbling affirmation that those efforts are making a meaningful impact, she said.

“Winning this award is incredibly motivating. It validates not only my personal journey but also the collective hard work of everyone at Morar Incorporated. It inspires me to continue pushing boundaries and supporting emerging leaders, especially women, in the profession.”

Reddy attributes the key to her success to her resilience, clear vision, and commitment to continuous learning.

She champions authentic leadership, cultivating a culture rich in innovation and collaboration.

“Surrounding myself with talented people and prioritising mentorship has also been vital to our collective growth. Above all, my faith in God has been my guiding strength through every challenge and decision.”

Reddy expressed her ambition to expand Morar’s national and international footprint while enhancing the company’s impact through innovation and client-centric solutions.

“I’m also passionate about creating more opportunities for women and emerging leaders to thrive in the financial services industry.”

She added that leadership was not just about titles or accolades; it’s about creating positive change and inspiring those around you.

“I am grateful for the journey so far and excited about what lies ahead. To anyone facing challenges, remember: within every crisis lies an opportunity.”

Reddy encourages other CEOs to fiercely believe in their vision and lead unapologetically.

“Don’t wait for permission to step into leadership, own your space and lift others as you rise. Your authentic voice is your greatest asset, and together, we can break barriers and redefine leadership.”

Announcing the achievement of its CEO, Morar, which was recognised as one of the KZN Top 20 Businesses last year, stated that the company is “proud” of Reddy, as under her direction, the proudly black-owned Level 1 BBBEE professional services chartered accountancy and consulting firm has cemented its reputation as a leader in innovative and client-centric financial solutions.

With nearly 20 years in the financial services industry, Reddy has held multiple leadership roles and played a pivotal part in expanding the firm’s advisory, audit, tax, and forensic capabilities.

She holds a CA(SA), RA, MBA (GIBS), and CFE, and has been internationally recognised for her impact, most recently named “Top CEO of the Year in Financial Solutions” by the International Association of Top Professionals in 2025, said Morar.

Reddy also serves on the Allinial Global EMEIA Board and Africa Steering Committee, advocating for global collaboration and inclusivity.

“Her award not only marks a personal milestone but also highlights the growing influence of inclusive leadership in South Africa’s corporate landscape,” said Morar.

Speaking at the 2024 KZN Top Business Women Initiative last year, where Morar was the principal sponsor, Reddy said after taking the helm of the firm, she underwent rapid learning and had to contend with daily challenges and pressure.

As the leader, she bore the ultimate responsibility for all business challenges, encountering every conceivable obstacle.

Reddy experienced a pivotal moment when she connected with provincial business leaders for advice on navigating business crises.

She found mentors in these business leaders, using them as a sounding board for her ideas and celebrating every small success along the way.

“Many people supported my vision, and their belief in me gave me the courage to believe in myself.”

karen.singh@inl.co.za