Volkswagen on Tuesday announced that they joined The Sharks as official vehicle partner in a new three-year partnership.
Image: supplied
Volkswagen this past Tuesday announced that they joined The Sharks as official vehicle partner in a new three-year partnership.
Volkswagen said that it united two of South Africa's most iconic brands through a shared commitment to performance, precision and excellence, and inspiring passionate supporters.
“For 75 years, Volkswagen has engineered vehicles built to perform - combining precision, innovation and confidence on every journey. For decades, The Sharks have built a proud rugby legacy defined by resilience, determination and the relentless pursuit of excellence. Different arenas," Volkswagen said.
Volkswagen added that they share the same mindset.
“As official vehicle partner, Volkswagen will support The Sharks throughout the season, from preparation and training to match days, helping to keep the club moving forward, both on and off the field," said Volkswagen.
Bridget Harpur, Head of Marketing of the Volkswagen Passenger Cars Brand said that as Volkswagen celebrates 75 years in South Africa as the People's Car,our partnership with The Sharks reflects our ongoing commitment to the people, communities and sporting institutions that bring South Africans together.
Harpur added that this partnership is about far more than providing vehicles.
“It brings together two brands that believe performance is earned through dedication, teamwork and the relentless pursuit of excellence. Rugby has an incredible ability to unite and inspire South Africans, and we're excited to support The Sharks, engage with supporters and create memorable experiences over the next three seasons.”
Shaun Bryans, CEO for the Sharks said that they are delighted to welcome Volkswagen to The Sharks family as their official vehicle partner.
“As one of South Africa's most trusted brands, we're proud to have Volkswagen’s valued support backing our club, particularly from an organisation that shares our commitment to performance, innovation and passion. We look forward to building an exciting partnership together over the next three years,"added Bryans.
Volkswagen said that as the new season kicks off, Volkswagen and The Sharks embark on a shared journey, driven by performance, united by passion and focused on bringing supporters even closer to the club and the game.
“While The Sharks will inspire on the field, Volkswagen will play an integral role behind the scenes, supporting the people and preparation behind every performance.”
The Sharks also announced on Wednesday a new partnership with Reebok, the iconic sports culture brand, as it returns to the club's official technical apparel partner.
“The partnership marks the return of a longstanding relationship built on shared history, values and a deep connection with Sharks fans. Reebok has been part of The Sharks' journey for many years, and this renewed collaboration signals an exciting new chapter as both brands look toward the future.”
Michael Leslie, Chief Growth Officer at The Sharks, said that they are incredibly excited to welcome Reebok back into The Sharks family.
“This partnership carries significant heritage and meaning for our supporters, and we are proud to reunite with a brand that has played an important role in our story.Our vision is to continue building the Sharks into a globally recognised sports and lifestyle brand, and it's important that we partner with brands that share that ambition.”
John Carden, CEO of Sports Hub Group, teamwear partner for Reebok, said that today marks an exciting milestone for Reebok Teamsports as we announce our partnership with The Sharks.
“This collaboration brings together two iconic brands united by a shared commitment to performance, innovation and inspiring the next generation of athletes and fans. The Sharks are one of the most respected and passionately supported clubs in world rugby, and we're proud to equip the team with high-performance apparel designed to meet the demands of the modern game while celebrating the club's unique identity," added Carden.
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