Petshop Science and Montego Pet Nutrition set a GUINNESS WORLD RECORDS™ title for largest donation of pet food in 24 hours.
Image: Supplied.
As the pet industry continues to boom in South Africa, the Shoprite Group's PetShop Science wing along with popular pet food producer, Montego Pet Nutrition has set a new GUINNESS WORLD RECORDS title for the largest donation of pet food in a 24 hour period at the Bloem Show.
Driven by strong public support at the popular agricultural and entertainment event in Bloemfontein, Petshop Science and Montego Pet Nutrition collected 67,200kg of pet food, surpassing the previous record of 36,750kg set in the United States in 2023.
The record attempt ran from Friday, 1 May at 5PM to Saturday, 2 May at 5PM with GUINNESS WORLD RECORDS officials verifying each donation, and independently witnessing the process before confirming the final total.
Petshop Science and Montego Pet Nutrition set a GUINNESS WORLD RECORDS™ title for largest donation of pet food in 24 hours.
Image: Supplied.
All donations collected will be distributed to eight registered animal welfare organisations in the Free State, with additional allocations to shelters in other provinces.
“It shows what is possible when people rally behind a cause,” said Trevor Paxton, General Manager for Petshop Science.
"A record is one thing, but what matters is where this food is going, and the difference it will make," Paxton added.
Petshop Science and Montego Pet Nutrition set a GUINNESS WORLD RECORDS™ title for largest donation of pet food in 24 hours.
Image: Supplied.
“This record gave us an opportunity to shine a light on the extraordinary dedication of the people who run our animal rescues. We are proud of what this partnership with Petshop Science achieved and equally committed to the long work that continues beyond it,” Johan van Jaarsveld, Managing Director at Montego Pet Nutrition said.
The record is in addition to R3.3 million worth of pet food and accessories Petshop Science donated to 35 animal welfare organisations across South Africa in the past financial year.
Since launching in 2021, Petshop Science has expanded to 174 stores nationwide and continues to grow its footprint across all nine provinces including through its partnership with Sixty60.
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