Business Report Economy

Consumers brace for economic turmoil as oil prices surge amidst Iran conflict

Ashley Lechman|Published

As the costs of living rise in response to global oil market instability, consumers must adapt, making strategic financial choices to weather the coming storm and safeguard their economic futures.

Image: Ayanda Ndamane/ Independent Newspapers.

The ongoing conflict in Iran has cast a long shadow over the global economy, igniting significant fluctuations in oil prices and raising alarm bells for consumers across the globe.

Following a recent surge that saw Brent crude oil prices reach as high as $107 in early April, experts predict a troubling landscape ahead, with projections indicating prices may linger above $95 per barrel in the near future.

As fuel prices climb, the ramifications ripple through the economy, impacting individuals and businesses alike.

The pressing inflation crisis is exacerbated not only by higher petrol costs but also through indirect channels, as fuel constitutes a crucial input across various sectors.

With inflation currently eroding disposable income, consumers are likely to find it increasingly difficult to maintain their living standards, particularly as real income growth is projected to slow down drastically in 2026, following a robust increase of 3.3% in 2025.

Independent economist John Loos along with Paul Yon, CEO of VeriCred Credit Bureau said that this economic turbulence raises critical questions about the future of job creation and interest rates, as South Africans brace for a potential slowdown in global growth.

"Households face the dual challenge of escalating fuel bills and rising grocery costs, alongside bond repayments that may outpace salary increments. All these factors contribute to an overall atmosphere of financial strain that is consuming the consumer confidence once prevalent in the country," Loos said. 

Yon shared the sentiment above and said that the consumer credit realm illustrated this pressure, with unsecured lending rates skyrocketing relative to other credit lines.

"Data reveals a staggering 41% increase in loan originations during the first half of 2025, accompanied by a 13% decrease in average loan sizes. This suggests that consumers are increasingly borrowing not to invest, but merely to cover monthly expenses, a trend that is particularly pronounced among lower-income segments," Yon said.

In light of these challenges, South African policymakers are faced with a pivotal decision. Given the long history of deferring structural reforms during periods of commodity stability, there is a distinct and urgent need for transformative economic policies, particularly as the global landscape shifts unfavourably. Signs point towards a recognition within the government of the urgent necessity for improvement, supported by recent enhancements in electricity supply and advancements at major ports and railways.

"As public institutions grapple with the grinding wheels of bureaucracy, immediate solutions for consumers remain scarce. Low- to middle-income households find the most significant obstacles in addressing rising costs and debts. Therefore, personal finance strategies become essential as individuals gear up to weather these turbulent times," Yon added. 

Yon said that consumers are advised to rethink big-ticket financial decisions.

"Often, the true costs of home ownership or vehicle purchases are underestimated. Downsizing or opting for more affordable options can drastically cut expenses, including not just monthly repayments but also insurance, maintenance, and daily running costs. Additionally, commuting remains a critical yet often overlooked expense; simple measures, such as joining a lift club, can ease the burden of rising transport costs," Yon said. 

"Households can further curtail living expenses by reducing reliance on non-essential expenditures, such as dining out, takeaways, and subscription services. These incremental changes may not individually seem substantial, but collectively, they protect what remains one of the most critical financial assets— a clean credit record. Responsible credit behaviour will be essential for accessing finance in the future, whether for a home, vehicle, or business venture," Yon advised. 

Loos said that prioritising credit obligations, employing rigorous budgeting practices, and discerning which new credit to avoid can fortify financial health.

"Unsecured lending, often stretched to cover day-to-day costs, can lead to a precarious cycle of debt that adversely affects all areas of one’s financial life. For those who exhaust all other alternatives, pursuing debt review may be necessary, but it should serve as a last resort rather than an immediate recourse," Loos said. 

"The path ahead may be challenging, with complex economic disruptions appearing on various fronts. Nevertheless, strengthening democratic accountability could foster critical structural reforms that enhance long-term economic resilience and household income growth," Loos added. 

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