Watch how South Africans are buying on Black Friday
The dashboard shows the amount of overall transactions processed via the payment service provider, payment methods used, provincial breakdown and a live ticker of the Rand values of individual transactions.
Image: Leon Lestrade
Want to keep an eye on how South Africans are buying this Black Friday and Cyber Monday?
Peach Payments’s Black Friday Dashboard went live at at midnight this morning, until midnight on Monday, 1 December here.
The dashboard shows the amount of overall transactions processed via the payment service provider, payment methods used, provincial breakdown and a live ticker of the Rand values of individual transactions.
The site also shares deals from Peach Payments merchants so shoppers can score big this Black Friday weekend.
“Peach Payment’s Black Friday Dashboard is now an expected feature our merchants rely on to build consumer confidence and help merchants scale their businesses,” Joshua Shimkin, Head of Marketing at Peach Payments said.
E-commerce turnover is expected to exceed R130-billion by the end of 2025 and capture nearly 10% of the country’s total retail market.
This is the central finding of the Online Retail in South Africa 2025 report, produced by World Wide Worx in collaboration with Mastercard, Peach Payments and Ask Afrika.
The study revealed that online retail grew by 35% in 2024, reaching R96-billion, and now makes up 8% of total retail sales.
Growth has continued through 2025 at an annualised rate of 38%, far outpacing physical retail, which increased by just 2.5% in 2024 and 1.6% by mid-2025. This has led to a structural realignment of South African commerce, with digital platforms now embedded in everyday consumer behaviour.
“Part of our aim is to improve education and awareness around online payments, which go beyond retail and include B2B payments and other disbursements,” Shimkin said.
“The dashboard gives South Africans a chance to see that we have world class technologies in the country.”
“Online retail has reached a stage where maturity matters as much as momentum," he says. "South African retailers are no longer only testing e-commerce; they are scaling it profitably. The ecosystem is ready for its next phase, built on robust payments, efficient logistics, and growing consumer trust.”