KwaZulu-Natal set to showcase tourism and film opportunities at TIFA 2025

KwaZulu-Natal is poised to shine on the world stage when it hosts the much-anticipated Tourism Investment Forum Africa (TIFA) later this month in uMhlathuze.

This prominent event aims to attract global investors, policymakers, and industry leaders, serving as a vital platform for unlocking investment opportunities within the province, particularly in its flourishing tourism and film sectors.

The forum, to be staged in Richards Bay, promises to highlight KwaZulu-Natal's diverse appeal, characterised by breathtaking landscapes, rich cultural heritage, and a wealth of attractions ranging from the pristine coastline to the Drakensberg Mountains and historic battlefields.

Sibusiso Gumbi, acting CEO of KZN Tourism and Film Authority (KZNTAFA), said KZN was more than just a destination but a dynamic investment hub with untapped.

“TIFA 2025 is our chance to show the world that our province is not only a land of incredible natural and cultural wealth but also a smart, strategic place to invest,” Gumbi said.

“We are particularly excited to showcase the symbiotic relationship between our tourism and film industries, and how they can be leveraged to drive sustainable economic growth and community empowerment.”

The Forum is expected to bring together a mix of key decision-makers, including local and international business leaders, government ministers, financial institutions, and private investors.

“By offering a unique platform to present market-ready tourism projects, the TIFA enables African destinations to secure investment, ensuring long-term economic success.”

Jackie Motsepe, chief operating officer of KZNTAFA. said KZN came alive this July - not just through film, but across every corridor of the tourism economy.

“Film tourism is also gaining traction, with increased online search interest in the locations that have featured in award-winning productions like Disaster Holiday and Sent, which were funded by KZNTAFA.”

Motsepe added that in July dozens of international location scouts, producers, and streamers, hosted by KZNTAFA, went on tours across the province throughout the month, affirming the region’s status as a cinematic destination of choice.

"From the Drakensberg plateaus to Durban’s coastline, filmmakers were astonished at the range we offer. I am delighted to say that many left planning their next shoot - right here in KZN.”

BUSINESS REPORT