TOURISM: KZN gears up for bumper winter tourism
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KwaZulu-Natal is gearing up for a bumper winter tourism season, with projections indicating that over 920,000 visitors are expected to flock to the province during the upcoming school holiday period, creating an estimated R1.9 billion in tourism expenditure.
This year's Winter 2026 Tourism Forecast anticipates a total of 920,320 visitors arriving between June 26 and July 20, representing an increase from 860,035 visitors during the same timeframe last year. Domestic visitors are expected to reach 857,107, while international arrivals are forecast to be 63,213. Visitor spending is projected to rise from R1.8 billion in 2025 to R1.9 billion this year.
The positive winter forecast underscores KwaZulu-Natal's status as South Africa's premier winter holiday destination, bolstered by its warmer climate, diverse tourism offerings, and an ever-growing calendar of events. Provincial MEC for Economic Development, Tourism and Environmental Affairs, Rev. Musa Zondi, remarked that the forecast reflects the resilience of the tourism sector and the province's ongoing allure.
"The projected increase in visitor numbers and tourism expenditure is a strong indication that KwaZulu-Natal remains one of South Africa's most attractive destinations," he stated. "Despite ongoing economic pressures, travellers remain focused on experiences, and our province delivers exceptional value with its unique blend of coastline, nature, culture, entertainment, heritage, and warm hospitality."
The winter season follows the thrilling success of the Comrades Marathon, which drew around 24,000 runners, including approximately 2,500 international participants from over 80 countries. The momentum continues with a rich lineup of major events such as the Hollywoodbets Durban July, Ballito Pro, the Durban International Film Festival, and a variety of concerts and cultural festivals that promise to keep the province bustling.
Industry stakeholders are optimistic about this winter season. Brett Tungay, National Chairperson of FEDHASA, expressed confidence as the hospitality industry enters the Winter 2026 school holiday period. "Accommodation establishments across KwaZulu-Natal are witnessing encouraging booking trends, driven by strong domestic leisure demand and regional visitor interest," Tungay noted. Occupancy rates are reportedly high across key tourism nodes such as Durban, the North Coast, the Drakensberg, and the Midlands. Major events stimulate travel demand, extend visitor stays, and bolster local businesses, contributing significantly to tourism spending.
Samantha Croft, Southern Sun's Operations Director for the KwaZulu-Natal region, highlighted a shift in traveller behaviour, noting that many leisure visitors now book their stays closer to departure dates. The appeal of Durban’s mild winter climate and inviting Indian Ocean waters remain paramount attractions for visitors.
Tourism operators along the South Coast are prepared for increased activity during the winter holiday, with South Coast Tourism and Investment Enterprise excited about rising interest from domestic and regional guests, aided by the annual Sardine Run and an array of sporting and community events.
Similarly, the North Coast expects a busy season, with Enterprise iLembe reporting promising booking trends, especially from families and leisure travellers craving coastal experiences. Events like the Ballito Pro notably drive tourism demand while fostering opportunities for local businesses
Meanwhile, inland areas play a vital role in KwaZulu-Natal's winter offerings. Tegan Peacock, General Manager of the Midlands Meander Association, explained, "Travellers are looking for deeper connections with people, places, and culture." She embraced the rich tapestry of family-run businesses and dedicated independent operators that make the Midlands Meander unique.
Anticipation buzzes within the Drakensberg region. A snap poll by James Seymour, Chairman of the Drakensberg Experience and the uThukela Drakensberg Cluster, revealed that members expect average occupancy of around 68% during the July school holidays, with many tourism operators forecasting occupancy levels above 60%. Although challenges such as fuel costs and road conditions remain present, the overarching sentiment is positive.
The excitement crescendos with the upcoming Durban International Film Festival (DIFF) set for July 23 to August 2, expected to contribute significantly to winter visitor numbers by attracting filmmakers, industry professionals, and film enthusiasts from across the globe. DIFF Manager Glorify Gumede stated, "The festival will significantly enhance tourist activity in Durban and KwaZulu-Natal, showcasing our vibrant cultural scene while supporting the local tourism economy through enhanced visitor spending."
MEC Zondi concluded by reemphasising tourism's critical role in the province’s economy, noting its capacity to support a broad spectrum of businesses while fostering opportunities across various sectors. "Tourism growth benefits far more than hotels and attractions. It bolsters restaurants, transport providers, tour guides, event organisers, crafters, community enterprises, and small businesses that depend on visitor activity." He encourages would-be visitors to partake in the winter campaign, WOZOBONA! It's Showtime in KZN, and explore the province's diverse attractions. "As visitors finalise their winter plans, KwaZulu-Natal stands prepared to welcome them with world-class events, diverse experiences, and the renowned hospitality that defines our province."