FedEx celebrates festive season by supporting Joburg Super Kings for second year

In a partnership that strengthens the bond between sports and business, FedEx Corporation has kicked off the festive season by renewing its sponsorship of the Joburg Super Kings (JSK) for a second year.

The company’s logo has taken its place on the back of the team's iconic jerseys, marking a significant celebration of performance and reliability amid the bustling summer cricket season.

As South Africa embraces the peak of the festive season alongside the vibrant rhythms of cricket, FedEx’s collaboration with JSK emerges as a timely celebration of connection and economic momentum.

This partnership is not merely symbolic; it underscores the shared values of excellence and consistency that both entities embody.

“Cricket holds an important place in South African culture,” stated Nitin Tatiwala, vice president of marketing, customer experience, and air network at FedEx for the Middle East, Indian Subcontinent, and Africa.

“The Joburg Super Kings embody excellence and consistency, ideals we value here at FedEx. Our second season of this sponsorship, coinciding with the festive season, reflects our readiness to keep South Africa connected on the field and in business, while helping companies stay agile through this busy time.”

With Christmas celebrations just around the corner, FedEx is poised to operate at full scale, supporting businesses across the nation.

As consumers increasingly embrace digital shopping and demand faster delivery options, the critical nature of logistics performance cannot be overstated. In anticipation of the peak season, FedEx has bolstered its network capabilities, harnessed AI-driven visibility tools, and engaged in strategic planning with major customers.

“This is a period when reliability matters more than ever,” Tatiwala added.

“We empower our customers with intelligence and data that provide them with greater strategic visibility, enabling them to move faster and operate more efficiently during the busiest time of the year. By ensuring we are a one-stop shipping provider with comprehensive solutions across sectors – from healthcare to heavy shipment capabilities – our consistent preparation assures businesses can meet holiday demand and commence the new year with confidence.”

The implications of this collaboration will be felt throughout the JSK season, featuring a curated series of digital initiatives. These efforts will allow FedEx to showcase how its services bolster South African enterprises, whether they be e-commerce retailers, healthcare providers, or manufacturers.

“Having FedEx with us again this season strengthens the team on and off the field,” remarked KS Viswanathan, Director of the Joburg Super Kings. “They represent performance and precision, qualities we all strive to bring to the tournament.”

As the cricket league kicks off on 26 December, this collaboration presents an opportunity for customers and fans alike to unite in celebration of the sport.

Through its partnership with JSK, FedEx continues to play a vital role in keeping South Africa moving during this festive season.

BUSINESS REPORT