iStore launches iPhone 17 range with trade-in offers and flexible plans
The Apple iPhone 17 Pro is displayed during Apple's "Awe-Dropping" event at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, on September 9, 2025.
Image: Nic Coury/AFP
iStore, South Africa’s sole Apple Premium Partner, announced today that the iPhone 17 range is officially available.
It includes the all-new iPhone Air, with units ready for purchase across the company’s national retail network and online at www.istore.co.za.
More value when you trade in
With iStore’s latest offering, customers can upgrade to an iPhone.
The company said in a statement that customers can receive up to R25 000 in cash back for their current device when trading in to upgrade.
Moreover, those not ready to make an immediate switch can still lock in this trade-in value for 60 days, ensuring they get the best possible deal when the time is right.
This trade-in offer applies to a variety of devices, allowing customers to trade in up to five devices, whether they are iPhones, Macs, iPads, Apple Watches, PCs, or Android smartphones.
Flexible cellular contracts and more options
iStore streamlines the upgrade process by allowing customers to manage their contracts seamlessly.
The iPhone 17 range, including the iPhone Air, iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, can be purchased today online or at any of iStore's 38 locations nationwide.
Image: Supplied.
Whether upgrading an existing Vodacom, MTN, or Telkom contract, or initiating a new one, all can be done at iStore under one roof.
Customers are guaranteed to keep their phone numbers and can complete upgrades both in-store and online.
Furthermore, iStore has increased delivery options, offering same-day, next-day, or scheduled delivery for online upgrades, ensuring convenience and accessibility.
Peace of mind with iCare Plus
To make every iPhone purchase more secure, iStore includes complimentary iCare Plus, valued at R1 999.
This package offers a two-year extended warranty, screen repair, and guarantees a 55% buy-back value after 24 months, allowing customers to plan their next upgrade with confidence.
Stepping into the future of connectivity, the eSIM-only iPhone 17 Air introduces a new standard which could perplex even seasoned users.
The iPhone 17 range, including the iPhone Air, iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, can be purchased today online or at any of iStore's 38 locations nationwide.
Customers can easily choose to buy for cash, upgrade an existing contract, or initiate a new one, all with the benefits unique to iStore.
With exclusive trade-in benefits, flexible contract options, comprehensive protection packages, nationwide delivery solutions, and expert Apple-certified support, iStore ensures that its customers receive a complete iPhone experience all in one place.
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