SHEIN launches new feature to display customs fees before checkout
SHEIN has rolled out a new feature that shows South African shoppers estimated customs duties and taxes upfront at checkout.
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The popular online fashion retailer, SHEIN, launched a new feature for South African customers to see what their estimated custom duties and tax charges will be before checking out.
The company said on Monday that the new feature will allow shoppers to avoid unexpected costs and enjoy a seamless shopping experience.
Previously, many customers only discovered additional charges once their parcels reached customs, often receiving emails from couriers requesting payment.
This led to confusion, delays, and in some cases, orders being held at the border. With the new feature, customs fees are calculated and displayed directly on the checkout page, giving customers full visibility of their total cost before they pay.
SHEIN said it is responding to its customers who said that they prefer upfront visibility of customs charges, which aims to minimise any confusion and frustration in their shopping experience with their purchases.
Shoppers can view the estimated customs fees just before confirming payment, alongside their order summary.
"This approach reinforces SHEIN’s commitment to a trustworthy and user-friendly shopping experience. The feature is now live on SHEIN’s platform, allowing South African customers, and shoppers worldwide, to shop with confidence and avoid surprises," the e-commerce retailer said in a statement.
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