Takealot and Pick n Pay expand pickup points as convenience drives online shopping

In a move to enhance the shopping experience for South Africans, Takealot and Pick n Pay have announced the expansion of their Pickup Points within Select Pick n Pay supermarkets.

This initiative is rapidly transforming the way consumers collect their Takealot orders, with the number of collection points skyrocketing from a mere two pilot locations in 2023 to an impressive 30 locations nationwide.

By the end of 2025, plans are already in place to increase this total to 36 locations, ensuring that shoppers across the length and breadth of South Africa's cities and towns have easy access to this convenient service.

As more shoppers from Greenstone Mall to Gonubie embrace this innovative offering, data highlighted a surge in collections.

Between February and May of this year, collections at Takealot Pickup Points based in Pick n Pay stores have doubled.

Currently processing over 14,000 collections monthly, more than 45,000 unique customers have already utilised the service, reflecting growing confidence in integrated shopping solutions.

Karla Levick, Chief Marketing Officer at Takealot, highlighted the appeal of the Pickup Points as a seamless addition to shoppers' everyday routines.

“You don’t have to wait at home for a delivery or go out of your way. Simply collect your order when it suits you,” she explains. “That’s the kind of practical convenience South Africans want.”

The Takealot Pickup Points are strategically located inside select Pick n Pay stores, typically near customer service kiosks, making the collection process straightforward and efficient.

Customers can select a participating Pick n Pay store during the checkout phase.

After placing their order, they simply await a collection notification, allowing them to pop in and collect their items during normal trading hours. Most online orders qualify for this convenient service, with the only exceptions being bulkier items that cannot be accommodated.

Interestingly, the data revealed trends in the types of products being collected, with health and wellness items, such as vitamins, skincare products, and women's health goods, emerging as particularly popular.

This trend corresponds with the customer profile of Pick n Pay stores, showcasing how the Pickup Point model is tuned into customers' everyday needs.

For Pick n Pay, this collaboration presents an opportunity to enhance the overall shopping experience while adding value to the communities they serve.

Katherine Madley, Chief Marketing Officer at Pick n Pay, shared her perspective on this evolution.

“We’re seeing our stores evolve into hubs where customers can do more than just shop for fresh foods, groceries, and general merchandise,” she comments. “Whether it's buying airtime from Pick n Pay Mobile, settling a bill, or collecting an online order, we're helping customers tick more things off their to-do lists in one stop.”

BUSINESS REPORT